TEASHELLS
2023
BRANDING
PROJECT OVERVIEW
For Teashells, I was tasked with developing a unique brand identity centered around an animal theme. The primary objective was to create a memorable and cohesive visual presence that would resonate with the target audience while encapsulating the brand’s values. After careful consideration, I chose the turtle as the core symbol of the brand, allowing for a distinctive, nature-inspired identity for a tea brand to take shape.
DEVELOPMENT
The turtle symbol became the foundation for both the visual and conceptual elements of Teashells. From logo design to color palette and typography, every aspect of the brand was crafted to reflect the symbolism of the turtle representing qualities such as wisdom, patience, and longevity. This animal theme drove the overall design direction, creating a harmonious aesthetic.
CHALLENGES AND OUTCOME
One of the key challenges was ensuring that the turtle symbol could be integrated seamlessly into the brand’s visual language, maintaining a balance between simplicity and symbolism. Additionally, it was important to create a design that would appeal to the brand's diverse audience, while staying true to the animal-centric concept. Ultimately, the design resulted in a strong, cohesive brand identity that effectively communicated the essence of Teashells, resonating with the audience and creating a lasting impression.
