WINDY
2022
APPAREL
BRANDING
PROJECT OVERVIEW
WINDY was a clothing brand and passion project that I founded and managed, with a focus on celebrating the often-overlooked moments of everyday life. The core essence of the brand centered on a deep appreciation for the simple yet meaningful experiences we tend to take for granted, such as the sensation of the wind against your skin.
DEVELOPMENT
The foundation of this clothing brand was built from my early experiences working with various start-up streetwear brands during high school. Throughout this period, I was fully immersed in every aspect of the design process, learning how to turn creative ideas into tangible products. For each collection I worked on, I took on multiple roles, from initial concept and design to sampling, photography, and marketing. This hands-on involvement in each stage of development gave me a well-rounded understanding of what it takes to bring a collection to life.
CHALLENGES AND OUTCOME
Throughout the duration of my brand, each collection presented a unique set of challenges that required continuous adaptation and growth. I expanded my skill set beyond design, delving into new mediums such as photography. Additionally, I was tasked with the critical challenge of translating marketing concepts into final products that resonated with consumers. Ultimately, I grew the brand’s following to approximately two thousand engaged followers before taking a hiatus to refocus on different graphic design projects.
